- 가계 형편 - WIN 다국가 조사 #개인재정 #지출
- 조사일 : 2025/02/25
- [GallupReport(20250730)_LivingCost_WIN.pdf] 다운로드
● 2025년 7월 30일(수) 공개 | 문의: 02-3702-2571/2621/2622
최근 생활비·물가 상승으로 인한
귀하의 현 상황은 어떠합니까?: WIN 다국가 조사
→ 한국+세계 조사 결과 파일 다운로드(PDF)
/ 세계 조사 개요
· 2024년 12월~2025년 2월 40개국 성인 총 35,515명 전화/온라인/면접조사(주제별 참여국 상이)
/ 한국 조사 개요
· 조사기간: 2025년 1월 16~24일
· 표본추출: 사회연구패널★에서 성·연령·지역별 층화 추출
(한국갤럽이 무선전화 RDD 방식으로 구축·운영하는 확률 기반 조사패널)
· 응답방식: 모바일조사(조사대상자에게 문자메시지 발송, 자기기입식 웹조사)
· 조사대상: 전국 만 19~79세 1,085명
· 표본오차: ±3.0%포인트(95% 신뢰수준)
· 문자 발송 대비 응답 완료율: 36.5%(총 2,973명 중 1,085명)
· 의뢰처: 한국갤럽-WIN 자체 조사
요약
[40개국] 최근 생활비·물가 상승으로 '이미 지난 몇 달간 지출을 줄여왔다' 38%,
'향후 몇 달 안에 지출을 줄이고자 적극 계획 중이다' 32%,
'지금도 앞으로도 당분간 변화 계획 없다' 24%
· '지출 감축 또는 계획' 많은 나라: 그리스(86%), 말레이시아·필리핀(82%), 아일랜드·인도·모로코(79%)...
· '이미 지출 줄였다' 많은 나라: 그리스(62%), 호주(52%), 아일랜드(50%), 아르헨티나(49%)...
[한국] '이미 지출 줄였다' 34%, '줄일 계획' 40%, '당분간 변화 계획 없다' 25%
· 주관적 생활수준 중하/하층 '지출 감축 또는 계획' 80% 웃돌아... 상/중상층도 56%
· 단, 한국 조사 시기는 비상계엄·탄핵 심판 국면이던 2025년 1월... 6월 대선 후 경기 낙관론 급증(→ 제629호)
조사 결과
──────────────────
Half of households globally to cut back spending
– if they’ve not already
──────────────────
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark the International Day of Families, the latest findings shed light on global concerns on cutting back their household spending as living costs and economic uncertainty persist. Tracking trends over six years, WIN has assessed and provided valuable insights into global progress.
More than half of people in all countries are at least planning to cut back spending – and it’s affecting their mental health
Amidst rising living costs in many countries, families around the world are adjusting their financial habits — not just to make ends meet, but also to protect themselves and each other in uncertain times. Globally, seven in ten people say they have already cut back on spending or plan to do so in the coming months — a clear sign of resilience and shifting priorities. In every country surveyed, at least half of the population report either having reduced their spending or intending to.
This remains true across all demographic groups, especially, women aged 25 to 34. Overall, 40% of all women report having already cut back.
When looking at employment status, part-time workers are the most likely to have already or plan to reduce their spending (74%), closely followed by housewives and those unemployed (both 73%). Interestingly, the findings also show a strong correlation between stress levels and financial behaviour – 76% of those suffering from stress have either reduced or plan to reduce their expenses, compared to only 64% of those who do not report experiencing stress. This highlights that the rising living costs, economic uncertainty, and personal circumstances add to individuals’ financial pressure, negatively impacting their mental health.
Each country tells a different story
Households across the world are cutting back on spending but leading the ranking is Greece, with 86% saying they have already cut back or plan to, followed closely by Malaysia (83%), the Philippines (82%), and Ireland (79%). At the other end of the spectrum, even the countries with the lowest levels of spending reduction show significant caution: 50% of people in the Netherlands have already reduced or plan to reduce their spending, followed by Slovenia (56%), China (55%) and Norway (57%).
In Malaysia, post-pandemic inflation has surged, sharply rising costs of necessities – notably, foods and beverages, restaurants, housing prices have climbed faster than overall inflation rates. Meanwhile, wages have remained stagnant for decades, with decreases in some sectors despite modest overall growth. With living costs surpassing their earnings, it is no surprise households have adjusted spending.
European countries, in particular, show striking variations. Some, like Greece, Ireland, Croatia (78%) and Italy (77%), rank amongst the most likely to be reducing spending. While others dominate the list of countries least likely to cut back: the Netherlands, Slovenia, Norway, Finland and Sweden (both 60%), Poland (63%), and France (64%).
For Ireland, the caution is expected: 46% of people believe the economy will fare worse – a sentiment has been largely negative since Q3 2018. In 2024, 40% cited inflation as the primary reason for their pessimism, followed by the lack of faith in the government, housing crisis, immigration, and global political instability.
Overall, while levels of reduction vary and dependent on national situations, a clear global trend emerges: financial caution is now a widespread and deeply rooted response to growing economic pressures.
Richard Colwell, President of WIN Network said:
“This year’s findings highlight a world where families everywhere are adapting to financial uncertainty with resilience. As we mark the International Day of Families, WIN hopes this research serves as a reminder that behind every statistic is a family adjusting, sacrificing, and persevering. Understanding these pressures is crucial to shaping policies and support systems that truly meet people's needs during challenging times.”
───
한국 응답자 특성표
| 전 대륙에서 시장조사와 여론조사를 하는 글로벌 네트워크 WIN(Worldwide Independent Network of Market Research)은 매년 건강, 환경, IT 등 여러 분야 현안에 관해 다국가 조사를 하고 있습니다. WIN Worldviews Survey 2025는 2024년 12월~2025년 2월 40개국 성인을 대상으로 했습니다. 〈의약품과 백신〉 〈성평등(Gender Equality)〉 〈기후·환경과 기업의 사회적 책임〉에 이어 오늘은 가계 형편 인식을 전합니다. |
최근 생활비·물가 상승으로 인한
귀하의 현 상황은 어떠합니까?: WIN 다국가 조사
→ 한국+세계 조사 결과 파일 다운로드(PDF)
/ 세계 조사 개요
· 2024년 12월~2025년 2월 40개국 성인 총 35,515명 전화/온라인/면접조사(주제별 참여국 상이)
/ 한국 조사 개요
· 조사기간: 2025년 1월 16~24일
· 표본추출: 사회연구패널★에서 성·연령·지역별 층화 추출
(한국갤럽이 무선전화 RDD 방식으로 구축·운영하는 확률 기반 조사패널)
· 응답방식: 모바일조사(조사대상자에게 문자메시지 발송, 자기기입식 웹조사)
· 조사대상: 전국 만 19~79세 1,085명
· 표본오차: ±3.0%포인트(95% 신뢰수준)
· 문자 발송 대비 응답 완료율: 36.5%(총 2,973명 중 1,085명)
· 의뢰처: 한국갤럽-WIN 자체 조사
요약
[40개국] 최근 생활비·물가 상승으로 '이미 지난 몇 달간 지출을 줄여왔다' 38%,
'향후 몇 달 안에 지출을 줄이고자 적극 계획 중이다' 32%,
'지금도 앞으로도 당분간 변화 계획 없다' 24%
· '지출 감축 또는 계획' 많은 나라: 그리스(86%), 말레이시아·필리핀(82%), 아일랜드·인도·모로코(79%)...
· '이미 지출 줄였다' 많은 나라: 그리스(62%), 호주(52%), 아일랜드(50%), 아르헨티나(49%)...
[한국] '이미 지출 줄였다' 34%, '줄일 계획' 40%, '당분간 변화 계획 없다' 25%
· 주관적 생활수준 중하/하층 '지출 감축 또는 계획' 80% 웃돌아... 상/중상층도 56%
· 단, 한국 조사 시기는 비상계엄·탄핵 심판 국면이던 2025년 1월... 6월 대선 후 경기 낙관론 급증(→ 제629호)
조사 결과
──────────────────
Half of households globally to cut back spending
– if they’ve not already
──────────────────
The Worldwide Independent Network of MR (WIN), the leading global association of independent market research and polling firms, has released new findings from its Worldviews Survey. This year’s survey captures the perspective and beliefs of 35,515 individuals across 40 countries. As we mark the International Day of Families, the latest findings shed light on global concerns on cutting back their household spending as living costs and economic uncertainty persist. Tracking trends over six years, WIN has assessed and provided valuable insights into global progress.
More than half of people in all countries are at least planning to cut back spending – and it’s affecting their mental health
Amidst rising living costs in many countries, families around the world are adjusting their financial habits — not just to make ends meet, but also to protect themselves and each other in uncertain times. Globally, seven in ten people say they have already cut back on spending or plan to do so in the coming months — a clear sign of resilience and shifting priorities. In every country surveyed, at least half of the population report either having reduced their spending or intending to.
This remains true across all demographic groups, especially, women aged 25 to 34. Overall, 40% of all women report having already cut back.
When looking at employment status, part-time workers are the most likely to have already or plan to reduce their spending (74%), closely followed by housewives and those unemployed (both 73%). Interestingly, the findings also show a strong correlation between stress levels and financial behaviour – 76% of those suffering from stress have either reduced or plan to reduce their expenses, compared to only 64% of those who do not report experiencing stress. This highlights that the rising living costs, economic uncertainty, and personal circumstances add to individuals’ financial pressure, negatively impacting their mental health.
Each country tells a different story
Households across the world are cutting back on spending but leading the ranking is Greece, with 86% saying they have already cut back or plan to, followed closely by Malaysia (83%), the Philippines (82%), and Ireland (79%). At the other end of the spectrum, even the countries with the lowest levels of spending reduction show significant caution: 50% of people in the Netherlands have already reduced or plan to reduce their spending, followed by Slovenia (56%), China (55%) and Norway (57%).
In Malaysia, post-pandemic inflation has surged, sharply rising costs of necessities – notably, foods and beverages, restaurants, housing prices have climbed faster than overall inflation rates. Meanwhile, wages have remained stagnant for decades, with decreases in some sectors despite modest overall growth. With living costs surpassing their earnings, it is no surprise households have adjusted spending.
European countries, in particular, show striking variations. Some, like Greece, Ireland, Croatia (78%) and Italy (77%), rank amongst the most likely to be reducing spending. While others dominate the list of countries least likely to cut back: the Netherlands, Slovenia, Norway, Finland and Sweden (both 60%), Poland (63%), and France (64%).
For Ireland, the caution is expected: 46% of people believe the economy will fare worse – a sentiment has been largely negative since Q3 2018. In 2024, 40% cited inflation as the primary reason for their pessimism, followed by the lack of faith in the government, housing crisis, immigration, and global political instability.
Overall, while levels of reduction vary and dependent on national situations, a clear global trend emerges: financial caution is now a widespread and deeply rooted response to growing economic pressures.
Richard Colwell, President of WIN Network said:
“This year’s findings highlight a world where families everywhere are adapting to financial uncertainty with resilience. As we mark the International Day of Families, WIN hopes this research serves as a reminder that behind every statistic is a family adjusting, sacrificing, and persevering. Understanding these pressures is crucial to shaping policies and support systems that truly meet people's needs during challenging times.”
───
한국 응답자 특성표