| Over the past 30 years, Gallup Korea established the
newest records in social research area through the most
extensive experiences.
Gallup Korea, a specialized research company with the
greatest number of interviews, the highest brand awareness
and the most frequently quoted by the press, is ready
to help you to make a proper decision by providing accurate
and objective social researches.
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Gallup
Korea accurately predicted the outcomes of the presidential
elections in 1987,1992 and 1997, of the local elections
in 1995 and1998, and of the National Assembly election
in 1996. Especially in the 1997 presidential election,
our prediction was recorded as the most accurate
with an error of 0.4%P, which is unprecedented in
the history of election predictions. However, we
failed in the 2002 presidential election, which
was in a fog by an unexpected occurrence at the
last night. We are making all-out attempt to learn
from this failure. |
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Since 1979, Gallup Korea has conducted
an index tracking survey on Korean politics and economics
with the same questionnaire, and has released the results
to the press. Gallup Korea's 20-year-long Politic &
Economic Index is acknowledged as the record of the changes
in Korean Society through being quoted most frequently
by domestic and foreign press, companies and academia.
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Gallup Korea initiated a tracking survey on the president's
popularity in Feb. 1988 and has been conducting it for
4 successive presidents. Gallup Korea will steadily record
the Korean history onwards.
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Around 60 Gallup International members including Gallup
Korea have conducted the 'End of Year Poll' at the end
of every year to understand general public's attitudes
towards the subsequent year. For the 'End of Year Poll',
in which we have participated since 1979. Gallup Korea
has conducted a survey with the 1,500 randomly selected
persons by a face-to-face interview every December. The
results can be called as Koreans' history book and diary
which Gallup Korea has summarized. We will make a minute
of Korean's thought continuously.
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- Citizen Satisfaction
- Public Attitudes toward Administration Service
- Administration Service Monitoring |
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- Channel Behavior
- Channel Competition
- User Lifestyle Analysis |
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- Daejong Award/ Hall of Fame Survey
- Film Index & Film Marketing Survey
- Music Camp/ Top 10 Singers Survey |
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- Pre-and-post Election Campaign Survey
- Candidates' Popularity Poll |
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