Omnibus survey is a program conducted on a monthly basis by Gallup Korea exclusively in Korea. Being different from ad-hoc survey, several companies participate in the survey together and pay the fee based on the number of questions.

Gallup Korea has been able to conduct the nationwide Omnibus survey every month since 1980 because it has many domestic and international clients as well as strong nationwide fieldwork.

 
It is much more economical than ad-hoc survey by 40~80% depending on the number of questions.
 
As it is conducted every month, you can get the survey result and cross-tabulation in 3 weeks from the start of fieldwork.
 
The survey results themselves reflect the nation's reality as it covers all areas, including the rural. You can get reliable results as the research process follows the standard research method of Gallup Korea.
 
If you use the omnibus survey periodically, you can have the equal effect of introducing a tracking system for a crucial marketing index.
 
While the fieldwork of interviewing is shared among multiple clients, the other research procedures are totally independent to guarantee the confidentiality.
 
Respondent : Adults aged 18 or above
Area : Nationwide
Sample size : 1,500
Sampling method : Stratified random sampling
Data collection : Face to face interview
Frequency : Monthly