As Gallup Korea often releases research results on political or social issues through TVs and newspapers, many people think it is a specialized political/social research company. However, Gallup Korea is a specialized marketing research company. Actually, marketing research takes up about 80% of our business.

Over the past 38 years, Gallup Korea has conducted around 8,500 marketing research projects and interviewed around 550,000 respondents. We believe that we could make this record based on the clients' constant trust on our effort to meet their needs with state-of-the-art research programs, professional knowledge and extensive experiences.